The Client

A team in the National Football League spearheaded this exercise, partnering with city police and venue security to enhance their emergency preparedness. The collaboration aimed to ensure seamless coordination between law enforcement, security personnel, and team operations in handling large-scale events and potential crises.​

The Setting

70,000 NFL fans erupt in cheers. Gunfire pierces the roar. Panic ensues. Without clear guidance, chaos reigns. Speculation floods media channels, threatening safety and order. That’s the high-stakes scenario we helped an elite NFL team prepare for through realistic crisis simulations.

The Challenge

Escalating active shooter rates and terrorist attacks have put public gatherings in the crosshairs. Organizations hosting large crowds are under pressure to improve their emergency precautions and protections. Crisis communications readiness must match the innovative tactics of radical assailants.

Failure on either front risks organizational stability when incidents strike.

The Solution

We designed a live simulated active shooter scenario that flooded executives with real-time intensity. The emotional intensity was palpable as executives were forced to deal with media inquiries, misinformation, and social media chaos.

The relentless pressure tested the team’s ability to respond effectively to a crisis.

The Outcome

As crisis protocols failed under the pressure of the simulation, we made adjustments on the fly. Now, crisis-ready competence replaces previous unrest about the next major incident.