Empowering Crisis Spokespersons: Creating Confidence in Chaos

60-90 minutes

Up to 15 participants

In-person or Online

Guide message development, coach impactful empathetic resonance, and prepare for media challenges. Equip your team to communicate confidently during crises.

Who’s It For?

This course is tailored for mentors and trainers responsible for developing crisis spokespersons, as well as communications coaches and leadership teams involved in crisis management training. It’s also valuable for current crisis spokespersons who want to refine their skills and enhance their effectiveness.

What You’ll Learn

  • Guide the Development of Flexible Holding Statements. Teach spokespersons to craft adaptable messages that evolve with the situation, ensuring transparency and effective information management.
  • Coach on Creating Impactful Key Messages. Equip your team with techniques to develop clear, concise, and persuasive messages, and train them to deliver confidently.
  • Enhance Media Handling Skills. Prepare spokespersons to tackle challenging questions and hostile interviews, focusing on non-verbal communication and maintaining a strong presence under pressure.
  • Facilitate Coordination with Crisis Management Teams. Help spokespersons align their activities with the broader crisis response strategy, ensuring cohesive and unified messaging across the organization.


Through practical exercises, real-time feedback, and scenario planning, you’ll develop the skills to mentor and train crisis spokespersons effectively, ensuring they manage any crisis with poise and clarity.

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