Responsible AI for Crisis Communicators

60-90 minutes

Up to 15 participants

In-person or Online

Explore how AI is reshaping crisis communication with insights into its benefits and challenges. Learn to harness AI for efficient message development and scenario planning, while maintaining critical authenticity and ethical standards.

Who’s It For?

This course is primarily designed for crisis communications teams and leaders, who are at the forefront of managing and delivering critical messaging during crises. It’s also relevant for legal teams and any professionals involved in crafting and conveying messages to stakeholders.

What You’ll Learn

  • Understanding AI in Crisis Communication: Explore how AI can enhance crisis preparedness and response, along with its advantages and limitations.
  • Leveraging AI for Message Development and Testing: Utilize AI tools to craft messages and plan scenarios, and learn how AI can evaluate message effectiveness and identify potential issues.
  • Balancing AI Insights with Human Judgment: Learn to integrate AI-driven insights with human empathy and authenticity to ensure your communication remains impactful and genuine.
  • Ethical Considerations and Best Practices: Address privacy, bias, and other ethical concerns related to AI, and develop guidelines for its responsible use in your organization.

This course will provide crisis communications teams with the skills needed to effectively and ethically incorporate AI into their strategies, aligning innovation with the core values of trust and human connection.

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